We organize our expertise into three core pillars for new ventures, plus a consulting arm for established businesses:

‍Insight-Driven Positioning: Immersive customer research, industry foresight and competitive analysis to craft messaging that resonates.

‍Strategic Launch & Partnerships: Targeted demand campaigns, channel alliances and sales playbooks to ignite early growth.

‍Data-Led Scaling: Continuous performance monitoring, pricing optimization and new distribution partnerships to drive sustainable expansion.

‍Consulting Services: For companies with existing offerings, we embed our venture-studio playbook in-house, refining market entry, unlocking new channels and advising on scalable operations without building a full R&D team.

Early-Stage Software Ventures: You have a compelling product idea or MVP and need capital, connections and execution muscle to accelerate growth.

Innovative SMBs: You’re entrenched in a market but want to spin up a software-driven line of business to leapfrog competitors.

We look for:

‍Compelling Market Opportunity: A crowded or legacy market ripe for disruption.

‍Founding Team & Vision: Passionate founders with domain expertise and a clear roadmap.

‍Scalable Software Differentiator: A digital product or platform with defensible features. If you meet these criteria, we’ll work through an application and discovery process to assess fit.

Yes, in addition to strategic and operational support, we invest capital and resources into the ventures we incubate.

Funding terms and amounts are customized based on the stage and needs of each project.

Absolutely. Our consulting arm brings Growth Lab’s venture-studio playbook in-house, helping existing businesses:
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Refine go-to-market strategies
Unlock and prioritize new sales channels
Optimize pricing, operations and team structure
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All without the overhead of building a full in-house R&D team.